At a press conference in Vienna in collaboration with Google, the FMVÖ presented the results of the first study regarding the Omnichannel-Readiness-Index (ORI) for banking institutions. The conclusion: In order to meet customer requirements for an ideal 360° offer, a well-thought-out customer journey – considering both by offline and digital touchpoints – is crucial. In addition to a costumer survey, MindTake Research analyzed the online presence of more than 20 banks in five categories.
More details in German here.