Press

Read press releases on our events, studies, media cooperations, products and academic projects. For more detailed information and any press-related inquiries, please write to press@mindtake.com.

  • Online advertising put to the test: The IAB Austria AdSuccess report

    How well does online advertising work? And what about the competition’s online advertising? The AdSuccess report answers these questions – this time particularly for the beverage industry.

    More details in German here. 

  • X-mas Shopping goes online

    An average of €327.4 is spent on Christmas shopping.  50.5% of this is spent in online shops, which puts them ahead of stationary retail. More than 70% do at least part of their Christmas shopping on the Internet.

    More details in German here. 

  • Let’s go on holiday: Austrians prefer traveling to Italy

    63.6% of Austrians are going on holiday this summer. They prefer to travel with their own partner. The main intention of a holiday is relaxation and recharging one’s batteries.

    More details in German here. 

  • Team spirit, praise, top list of women's work priorities - MindTake study

    The pay gap among men and women in the digital sector persists but women are slowly becoming more assertive and pushing for equal rights, a MindTake study among digital professionals in Austria showed. 

    More details in German here .

  • 75 percent have already bought something they didn’t need

    75 percent of Austrians have already bought a product that they would not (yet) have needed urgently, such as a new pair of shoes, although the old one was still in good shape. Furthermore, 90 percent have one or more favorite brands in at least one product category.

    More details in German here. 

     

  • Austria loves shopping for organic products: 88 percent buy organic products

    Almost two thirds auf Austrians generally pay attention to a healthy lifestyle, but they sometimes indulge in an unhealthy treat. This is shown by a recent study by the market research institute MindTake Research. This awareness for one’s health is also reflected in people’s shopping habits: 88 percent at least rarely buy organic products.  

    More details in German here. 

     

Pages